I have been worked in real estate business for 28 years and I managed to become a real estate renegade. I do not know how to explain this but it is not so important.
But was always a commercial real estate renegade. Let me tell you how I started my business, I opened my own shop, employed a couple of brokers an assistant and arranged the business of getting listings in order my people were busy with work.
One of my first listings that I got was several buildings on a major interstate with remarkable exposures. The owner is Wells Fargo and I was responsible for leasing 12 vacancies fast! So I made some banners that stretched across the top of each building claiming “FREE RENT”. Now I know that seems to be cheap but I completed successfully the job. Clients were satisfied.
So, in taxes I learned a lot of useful things.
I have learned there are 9 Critical Components of Commercial Real Estate Success….
1. Riches in Niches
• Try to describe your ideal client
• How can I reach an ideal client?
• What is that client worth me?
So, it would be not enough to send a postcard if your client is worth $30,000 in commissions, a postcard is not good enough.
2. Nobody can get rich by himself or herself.
• You need a good team!
3. Continual education
• You is the best to be invested in
4. Do not underestimate the power of marketing
You should study the marketing various niches and find new ideas for your business.
• It is recommended to use direct mail.
5. You should constantly get new clients and communicate with your existing clients through multi-media
• Fax
• Email
• Broadcasting
• Phone calls
• Letters
• Postcards
• Meetings
• Direct Mail
• And, so on….
Track with techniques is the most popular.
6. You should learn to write copy that sells – that is the main skill a commercial real estate broker has to have
• Consider the words to be learnt and to be avoided
• Bear in mind that copy sells really with words.
7. You should always ask yourself, “what’s next?”
• This is important for each business, it relates to real estate business in particular
• You should learn how change some things
8. You will make good income in commercial real estate brokerage when you provide with more services your existing and past customers.
• It is expensive to obtain more new clients
9. Do not underestimate the power of a Brain
• Have your thinking challenged
• It is vitally important to get out of your zone of your comfort.
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